Campaign Highlights
Our team has helped shape some of the most memorable youth marketing campaigns of all time. From toy launches that turned fandom into a playground, to brands that defined play culture, to lifestyle brands and collectible crazes - we’ve seen how stories transform into movements.
Unicorns got real. Helped launch Unicorn Academy expand beyond Netflix with TVCs, social, gaming and YouTube content galore - 19M+ streams, Roblox activations and engaging shorts, music videos, live action series, toy handplay videos and vlogs.
Shaped Bitzee’s launch into a full-on cultural moment. Our digital-first creative powered a campaign that drove 857M+ PR impressions worldwide and sparked 3M+ views on #bitzee followed by 15 animated shorts and Gen-Z creator campaigns. Bitzee wasn’t just a launch - it was proof of how creative thinking transforms a toy into a must-have movement.
H2OMG! Mermaid High made waves from day one. From teasers and TVCs to a chart-topping theme song and a popstar live-streaming concert, plus 12 animated episodes, live action vlogs, shorts and tons of digital content, we turned screens into a full-blown fandom kids couldn’t stop riding the wave of.